When good people in any country cease their vigilance and struggle, then evil men prevail.
–Pearl S. Buck
There’s a special role for women that’s called for in the Transition of our society, culture and economy to a more sustainable form.
Because women in industrialized societies, including in the US, make the majority of the purchasing decisions in the household, we’re in a position to most influence our family’s material values. Women most often drive the culture of the home, even when we wear more than one hat, such as being both a career-woman and a homemaker.
Women are also traditionally the nurturers in a family, and through this role, help shape the family’s experience of what matters. This translates from a family view, to an outward view—a cultural view—of what’s important both now and into the future. We actively wonder what kind of world our children will inherit, and we seek to craft this through everything we do, create, buy, give and preserve.
At work, women increasingly hold positions of leadership and are able to influence the culture of a business through its social values and in economic terms, such as in the budget priorities of buying decisions and saving costs.
None of this means men don’t play a role, or influence their children and family’s values. They do. And sometimes a woman doesn’t. It’s not cut-and-dried. I’m simply pointing to traditional and larger trends here.
Women to the rescue
For these reasons, in the workplace and in the home, women have an enormous opportunity (and responsibility) to use our intelligence, planning skills, spending, heart, and souls to make the wisest decisions for our families, and for the world in which our families, and future generations of our families, live and move and be.
It logically follows then, that on issues of energy and the environment, women play a critical role in what our societies will look like. And we’re needed more than ever to lead the way in a time of energy decline and environmental degradation.
Yet because women do make the majority of buying decisions, we’re also the target of the majority of ads bent on selling us on something, whether a single product, or the idea of a certain worthy lifestyle. Advertisers love to play on our vanities and our insecurities to get us to buy into the kinds of products and values they want to sell. Too often this clashes with the real values most women say are important to them: relationships, family, health, opportunities and a meaningful quality of life.
We have to cut through the nonsense we’re bombarded with and make good decisions for the people in our lives. And there’s no getting around that that can be confusing.
This website is designed to help women stay true to their values for a meaningful, healthy life, to help participate in the ethics of environmentalism and the spiritual perspective of creation care, and to connect the dots more and more between energy and the impact of everything we do on the world around us.
Lindsay’s List is designed to nurture the traditional value of conservation across energy, economy and environmental resources. It’s also intended to support the truth that conscious conservation goes hand-in-hand with a fabulous, creative, exciting quality of life! (Just think of farm-to-fork foods, farmer’s markets, DIY gardening, crafts and home improvements. There are so many ways to live a low-carbon lifestyle while enjoying a top-notch quality of life.)
Because the dominant American culture of buy-more, consume-more, compete-more is on a path contrary to the values that women hold so dear, it’s up to us to raise awareness, speak up, support each other and take action. Wonderfully, we can do all this while still enjoying aesthetic pleasures, delightful foods, good times and great company.
We just have to envision it, and we can help make a new more sustainable, holisitic world a reality.
–Lindsay Curren, Lindsay’s List